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Browse by author - Barbulescu, Adina Nicoleta

Barbulescu, Adina Nicoleta (2009)
Committee Chair / Thesis Advisers: Kohli, Ajay; Bharadwaj, Sundar
Committee Members: Barsalou, Lawrence ; Towry, Kristy
Research Fields: Business Administration, Marketing
Keywords: branding, knowledge structure, order effects
Program: Laney Graduate School, Business
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