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Browse by committee - Bowman, Doug

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Antonio, Harry (2014)
Master's Thesis
Committee Chair / Thesis Adviser: Bowman, Doug
Committee Members: Lewis, Michael ; Swaminathan, Anand
Research Fields: Business Administration, Marketing
Keywords: Branding
Program: Laney Graduate School, Business
Permanent url: http://pid.emory.edu/ark:/25593/ghv9b
Koschmann, Anthony (2016)
Dissertation
Committee Chair / Thesis Adviser: Bowman, Doug
Committee Members: Arbatskaya, Maria ; Sheth, Jagdish
Research Fields: Marketing; Economics, Commerce-Business
Keywords: branding; competitive effects; co-brands; brand equity; complementary effects; commonality effects; synergy; consumer packaged goods; information goods; piracy; motion pictures; product lifecycle; brand architecture; branded house; brand loyalty; variety-seeking; heavy half; Markov chain
Program: Laney Graduate School, Business
Permanent url: http://pid.emory.edu/ark:/25593/rgnm5
Lin, Chen (2012)
Dissertation
Committee Chair / Thesis Adviser: Bowman, Doug
Committee Members: Lewis, Mike ; Tripathi, Manish
Research Fields: Business Administration, Marketing
Keywords: Multi-Category/Multi-Channel Choice; New Media; Media Consumption; Seemingly Disparate Categories; Underlying Processes; Latent Trait
Program: Laney Graduate School, Business
Permanent url: http://pid.emory.edu/ark:/25593/bpkgd
McClelland, Laura Ellis (2012)
Dissertation
Committee Chair / Thesis Adviser: Kazanjian, Robert
Committee Members: Bauer-Wu, Susan ; Bowman, Doug
Research Fields: Business Administration, Management; Health Sciences, Health Care Management
Keywords: Compassion; Routines; Organizations; Healthcare; Patient Satisfaction
Program: Laney Graduate School, Business
Permanent url: http://pid.emory.edu/ark:/25593/bnwg8
Viswanathan, Vijaymahadev (2010)
Dissertation
Committee Chair / Thesis Adviser: Bowman, Doug
Committee Members: Jap, Sandy ; Tripathi, Manish ; Venkataraman, Sriram
Research Fields: Business Administration, Marketing
Keywords: Brand Architecture; Branding; Random Coefficient Logit
Program: Laney Graduate School, Business
Permanent url: http://pid.emory.edu/ark:/25593/7v1pt
Wang, Yanwen (2014)
Dissertation
Committee Chair / Thesis Adviser: Lewis, Michael
Committee Members: Bowman, Doug ; Sheth, Jagdish ; Waller, Lance
Research Fields: Business Administration, Marketing
Keywords: Counter-Markteing; Tobacco Industry; Branding
Program: Laney Graduate School, Business
Permanent url: http://pid.emory.edu/ark:/25593/fkwz5
Xu, Nuo (2016)
Dissertation
Committee Chair / Thesis Adviser: Sheth, Jagdish
Committee Members: Bowman, Doug ; Chellappa, Ramnath
Research Fields: Marketing
Keywords: customer analytics; dynamics; control chart; life events; coalition loyalty program; change detection
Program: Laney Graduate School, Business
Permanent url: http://pid.emory.edu/ark:/25593/rgr4j