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Browse by committee - Jap, Sandy

Viswanathan, Vijaymahadev (2010)
Dissertation
Committee Chair / Thesis Adviser: Bowman, Doug
Committee Members: Jap, Sandy ; Tripathi, Manish ; Venkataraman, Sriram
Research Fields: Business Administration, Marketing
Keywords: Brand Architecture; Branding; Random Coefficient Logit
Program: Laney Graduate School, Business
Permanent url: http://pid.emory.edu/ark:/25593/7v1pt